5 Mistaken Beliefs, Part 2

In the previous post, the Bountiful Bite exposed the first three of 5 mistaken beliefs about eating better and losing weight.  I nabbed the headlines from Forbes.com’s 5 Mistaken Business Leader’s Beliefs, and magically applied them to your own business of shedding unwanted body fat or slimming down and getting in better shape. 

 These last two "Mistaken Beliefs" are ingrained beliefs we all struggle with. We get duped by force of habit. Why shouldn’t you

1.      4.  Believe That Because Everybody has always Done it This Way, It is the Best Way of Doing Things?

­Forbes gave a business example. Do you know why newspapers were always printed on large tabloid paper? Because in 1712 England, newspapers were taxed by the number of pages. But it wasn’t until about 2005 that American newspapers started cutting down their paper size.  For 300 years newspaper printers did what had always been done, even though it was costly and cumbersome.

Why do we order a big bacon, egg, and muffin breakfast at the hotel? Why do we have ice-cream every night in the summer? Sure, it tastes good, but we know it makes us fat. Yet, your neighbors eat this way, the server at the restaurant encourages it, your grandma always served it, and colonial farmers ate bacon with a big breakfast. Never mind that the colonials burned thousands of calories farming, building houses, and keeping warm, the server gets a bigger tip the more food he sells you, and grandma has heart disease.

Sometimes the standard way is not the best way.

2.      5.   Believe the Customer?

Forbes: “these people are already your customer; sure they are going to be satisfied with you.” They suggested business marketers talk to people who aren’t already customers.

You may be your own worst customer! I know I’m guilty of this. I love to drink coffee, and when I hear something beneficial about caffeine, I feel vindicated. When I hear something negative about caffeine, I tend to dismiss it as “pseudo-science” or consider myself immune to the negative effects. It took numerous messages to convince me to ever ask for decaf.

So, be a little a skeptical about your own dietary mythology. We’d all like to continue consuming what we’re used to, ignoring warnings about pesticide build-up in our bodies. We’d like to believe that the diet that lets us eat our favorite food (or junk calories) every day is the one that really works and makes us healthy. But we are the gasoline customer and the car. And when we fuel our engines with sodas, toxins and non-nourishing food, they’re going to sputter and break down.  It’s helpful to reach beyond the “customer” within you.

Read the Forbes business post here: http://www.forbes.com/sites/freekvermeulen/2011/05/30/five-mistaken-beliefs-business-leaders-have-about-innovation/